Mr. Pickles
Mischief, marmite & light
Mischievous? Yes. Occasionally in trouble? Certainly. But when a moment gets heavy, Mr. Pickles is the one who brings the light — usually with marmite on toast, and always at exactly the right time.

The Real Mr. Pickles
Mr Pickles lives with Mystic Milly in the middle of the English countryside. He loves walks, and more than anything else loves to chase the squirrels from one side of the garden to the other. He has always been mischievous, and pops his head on your lap at mealtimes, making big eyes and pretending he doesn’t care, but absolutely does!
What Mr. Pickles teaches
Someone has to remember that fun is the point. That someone is Mr. Pickles.
Joy is serious business
A laugh at exactly the right moment can save a whole day. Mr. Pickles has impeccable timing.
Marmite on toast
Celebrate everything — especially the small wins. In this pack, every brave step ends with marmite on toast all round.
A little cheek
Rules matter. But sometimes joy matters more — and Mr. Pickles knows precisely which sometimes is which.
Every pack needs a Mr. Pickles — because even the bravest journey needs someone to make it fun.